Heartland Consumers Power District432 12th St SE, Madison, South Dakota, United States

Heartland Consumers Power District is a public power company providing affordable, reliable energy solutions as well as energy efficiency and economic development programs to cities and state institutions in South Dakota, Minnesota and Iowa.

Our Mission: 

Heartland is dedicated to providing reliable, affordable power to our customers while ensuring open communication, excellent customer service and sound decision making for a brighter tomorrow.

Our Vision:

To be a trusted leader and partner of choice in the delivery of competitively priced electricity while adding value to the communities we serve.

Heartland believes in the power of forward thinking - strategically planning and making decisions today for a sound and stable future while serving as a reliable partner to customers. The following values will be at the core of operations:

Honesty - Heartland will be a trusted partner. Customers can count on receiving straightforward information in an easy to understand manner. 

Reliability - Heartland will be there when our customers need us. We can be counted on to follow through on our promises and will keep the best interests of customers in mind.

Leadership - Heartland will take the lead on issues affecting our customers including advocating on their behalf. We will make informed decisions based on what is best for our company and our customers. 

Putting Customers First

Heartland provides wholesale electric energy to 29 cities and municipal electric systems in South Dakota, Minnesota and Iowa. We also provide energy solutions to six public institutions in South Dakota and have short-term block or unit contingent contract requirements with Basin Electric Power Cooperative and North Iowa Municipal Electric Cooperative Association, and the cities of Stanhope and Auburn, Iowa and Garden City, Kansas.

Heartland is capable of providing supplemental, partial or full requirement energy, depending on the needs of each of our customers. We serve primarily rural, agricultural communities with populations under 3,000.

Functioning in the Best Interest of Our Customers

Heartland is governed by a ten-member board of directors, each member elected to represent a designated subdivision within the district. Directors are elected on a non-partisan basis in the general election for terms of six years.

Heartland's original nine subdivisions were established in 1969 and include virtually all rural areas of the 36 counties in eastern South Dakota. Subdivision 10 is made up of the cities of Groton, Madison and Volga, South Dakota. These cities later elected to be annexed into the district.

Our board emphasizes reliable and economical generation and delivery systems. Heartland's board has the ultimate decision making authority for rates and power supply. Board meetings take place at Heartland's headquarters on the second Tuesday of each month and are open to the public.