MGE EnergyPO Box 1231, Madison, Wisconsin, United States

MGE Energy is a holding company based in Madison, Wis. It is the parent company of the regulated utility Madison Gas and Electric Co. and other subsidiaries.

MGE Energy Shareholder Services is MGE Energy's co-transfer agent, dividend paying agent and Direct Stock Purchase and Dividend Reinvestment Plan administrator. Located in Madison, Wisconsin, we are ready to assist you with your registered* stockholder account.

Available services include:

• Record keeping - We maintain the Master Security Holder Record for all registered* holders, which includes records of ownership, dividends, reinvestment and direct stock purchases.
• Stock transfer - We will process your requests for legal registration changes, gift transfers, and transfers of ownership, providing forms and instructions.
• Direct stock purchase - Shareholders and others may purchase MGE Energy common stock through the company's Direct Stock Purchase and Dividend Reinvestment Plan.
• Share sales - When you tell us, we will sell shares that are held in your Direct Stock Purchase and Dividend Reinvestment Plan account.
• Electronic Deposit of Dividends -Upon request, we can deposit your quarterly dividend directly into your checking or savings account.
• Dividend reinvestment - Shareholders may reinvest their dividends in additional MGE Energy common stock through the company's Direct Stock Purchase and Dividend Reinvestment Plan.

Gary Wolter to Retire as President and CEO; Jeffrey Keebler to Assume President and CEO Position; Wolter to Remain Board Chair

Madison Gas and Electric (MGE) and MGE Energy, Inc., announced that effective March 1, 2017, Gary Wolter will retire as President and CEO of MGE Energy and its subsidiary, Madison Gas and Electric Co. Jeffrey Keebler will assume the roles of President and CEO at that time. Wolter will continue as Chairman of the Board of both companies.

Keebler also was appointed to the Boards of Directors of both companies effective March 1, 2017. The announcement reflects the Company's succession planning and thoughtful transition in executive leadership. The Company remains committed to its mission as a community energy company.

Wolter took over as President and CEO of both MGE and MGE Energy in February 2000 and took over as Chair in February 2002. Upon his retirement, Wolter will be the longest serving Chair and CEO in Company history. "It has been an honor to serve our community over the years and work with such dedicated and capable coworkers. I am grateful for this opportunity," Wolter said.

Keebler started with MGE in 1995. He has a Bachelor of Science Degree in Finance and Economics from the University of Wisconsin-La Crosse and a Master of Business Administration from the University of Wisconsin-Whitewater. He has held various leadership positions at MGE in Energy Supply, Rates, Generation Planning, Information Technology, Customer Service and Human Resources. He is currently MGE's Senior Vice President - Energy Supply and Planning. "I look forward to building on the foundation laid by my predecessors and addressing the challenges of the future," Keebler said.

Other transitions:

• Jeffrey Newman, Senior Vice President, Chief Financial Officer, Secretary and Treasurer, will take on an expanded role. Gregory Bollom, Assistant Vice President - Energy Planning, and John Jicha, Director - Energy Supply and Trading, will report to Newman.
• Craig Fenrick, Senior Vice President - Energy Operations, also will take on additional responsibilities. Joseph DePoorter, Director - NERC Compliance and Generation Operations, will report to Fenrick.